Quite belated, I bumped into this article on "tech lingo invented by marketers" by Mike Elgan.
In the article, his heat on the term "follow" which was “invented“ for Twitter goes;
“The word is designed to appeal to narcissists who always wanted a "following." It lets users think that people out there are hanging on every word, anticipating every quip and mobilizing in response to the brilliant missives of the genius tweeter.“
Continue reading: Wording matters
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